Keratin straightening smooths the hair by coating individual strands with protein, which helps reduce frizz, add shine, and make hair easier to manage. However, the results depend largely on what you do next. A proper hair care routine after keratin straightening helps protect that smooth coating so it lasts longer and looks healthier.  There are several types of hair straightening treatments available today, including Japanese straightening, organic straightening, and keratin-based treatments. Each works differently on the structure of the hair. Japanese straightening has the effect of permanently altering the bonds that make up the hair, whereas...

We are thrilled to introduce the reimagined Tinta Color by Keune Haircosmetics—a breakthrough in hair coloring that aligns beauty with sustainability. This revamped color line not only offers stunning results but also embodies Keune's commitment to environmental responsibility.Keune's Sustainable VisionKeune Haircosmetics has set ambitious sustainability goals, aiming to achieve 100% recyclable, reusable, and refillable packaging by 2028. Their latest Tinta Color range is a testament to these values, incorporating several eco-friendly innovations:Eco-friendly Packaging: The new Tinta Color tubes are crafted from 100% recycled aluminum, reducing the use of virgin aluminum by 82 tons annually.Sustainable Tube Caps:...

Keune has also revised its developer bottles, standardizing both Tinta and So Pure into a single bottle with clearer labeling. This transformation reduces confusion, improves workflow, and makes stock management in the salons easier. Notably, the formula and performance are not in any way different, so the professionals do not need to change their working approach. If you regularly use Keune color products, you may have noticed a change in the developer bottles. What used to be two clearly distinct bottle designs for Tinta and So Pure now appear nearly identical. For many stylists, this raises...