Keune redesigned its Care, Styling and Tinta packaging and renamed several lines. Here's what changed, what didn't, and what it means when you restock from MyBathandi.

If you've ever stood in the Keune aisle wondering whether to reach for the green tube or Black one — you're not alone. So Pure and Tinta are both professional-grade permanent hair colors, but they're built for very different clients and goals. Here's everything you need to know. The Two Lines at a Glance Line 01 · Eco-Conscious So Pure Color Ammonia-free, 100% vegan, and certified organic. Formulated with argan oil, jasmine, sandalwood, and plant-derived Phytokeratin. Award-winning (Dutch Beauty Awards 2023–2024). Line 02 · High Performance Tinta Color Keune's flagship professional permanent color. Ammonia-based with Triple...