If you've ever stood in the Keune aisle wondering whether to reach for the green tube or Black one — you're not alone. So Pure and Tinta are both professional-grade permanent hair colors, but they're built for very different clients and goals. Here's everything you need to know. The Two Lines at a Glance Line 01 · Eco-Conscious So Pure Color Ammonia-free, 100% vegan, and certified organic. Formulated with argan oil, jasmine, sandalwood, and plant-derived Phytokeratin. Award-winning (Dutch Beauty Awards 2023–2024). Line 02 · High Performance Tinta Color Keune's flagship professional permanent color. Ammonia-based with Triple...

Many people use a conditioner when they wash their hair. But when they see a hair mask in the store, they start wondering whether it's something they should be using. Both products promise softer and healthier hair, so it can be confusing to know which one you really need. The reality is that conditioners and hair masks are not interchangeable. Knowing the difference helps you find the right product. The biggest difference is how deeply they treat the hair. Masks provide deeper nourishment, while conditioners mainly smooth the hair surface. Conditioner works on the outer layer...

Keratin straightening smooths the hair by coating individual strands with protein, which helps reduce frizz, add shine, and make hair easier to manage. However, the results depend largely on what you do next. A proper hair care routine after keratin straightening helps protect that smooth coating so it lasts longer and looks healthier.  There are several types of hair straightening treatments available today, including Japanese straightening, organic straightening, and keratin-based treatments. Each works differently on the structure of the hair. Japanese straightening has the effect of permanently altering the bonds that make up the hair, whereas...