Keune So Pure vs Tinta Color: What's the Difference?
If you've ever stood in the Keune aisle wondering whether to reach for the green tube or Black one — you're not alone. So Pure and Tinta are both professional-grade permanent hair colors, but they're built for very different clients and goals. Here's everything you need to know.
The Two Lines at a Glance
So Pure Color
Ammonia-free, 100% vegan, and certified organic. Formulated with argan oil, jasmine, sandalwood, and plant-derived Phytokeratin. Award-winning (Dutch Beauty Awards 2023–2024).
Tinta Color
Keune's flagship professional permanent color. Ammonia-based with Triple Color Protection: Silk Protein, Solamer UV Protector, and LP 300 Color Stabilizer for maximum lift and durability.
Side-by-Side Comparison
| Feature | So Pure Color | Tinta Color |
|---|---|---|
| Formula | Ammonia-Free Permanent | Ammonia-Based Permanent |
| Vegan | ✅ 100% Vegan & Cruelty-Free | ❌ Not marketed as vegan |
| Lifting Power | Up to 3 levels | Up to 4 levels |
| Grey Coverage | 100% | 100% |
| Shade Range | 35+ intermixable shades | 100+ shades incl. Red Infinity & Ultimate Blonde |
| Processing Time | 30–40 minutes | 30–40 minutes |
| Mixing Ratio | 1:1 | 1:1 (1:2 for Super Ash Blonde) |
| Scalp Comfort | Ideal for sensitive scalps | Standard; not for sensitive scalps |
| Fragrance | Natural: jasmine & sandalwood | Conventional chemical scent |
| Paraben / Sulfate Free | ✅ Both free | ✅ Both free |
| Eco Packaging | ✅ Reduced plastic | Standard |
| Color Finish | Natural, luminous | Vibrant, high-gloss |
What's Actually Inside the Tube?
The ingredient list tells you a lot about what a product prioritizes — here's how the two formulas compare.
Which One Is Right for You?
The best way to choose is to match the product to your hair type, scalp sensitivity, and the result you're after.
✦ Choose So Pure Color if…
- You have a sensitive or reactive scalp
- You prefer vegan and cruelty-free products
- You want a natural-looking, softer finish
- You're pregnant or avoiding harsh chemicals
- Nourishment matters as much as color
- You need up to 3 levels of lift
- You value eco-conscious, sustainable beauty
✦ Choose Tinta Color if…
- You need maximum lift (up to 4 levels)
- You want access to a wider shade palette
- Vivid reds, deep fashions, or bold blondes are the goal
- Long-lasting, fade-resistant color is the priority
- High-lift blonde services are needed
- You're doing highlights or lowlights
- You don't have scalp sensitivities
Our Verdict
Two Tools, Not Two Competitors
So Pure Color and Tinta Color aren't competing — they're designed for completely different needs. Both deliver 100% grey coverage, both are permanent, both use a 1:1 mixing ratio with a 30–40 minute processing time. The differences come down to formula philosophy and performance ceiling.
Tinta is the professional's powerhouse: bigger palette, stronger lift, more durable results. So Pure is the conscious choice: gentler, greener, and kinder to the scalp — without sacrificing quality for clients who don't need extreme lift.
Best for clients who prioritize ingredient purity, scalp health, eco-responsibility, and a beautifully natural color finish.
Best when maximum lift, richer pigmentation, longer fade resistance, and a full creative palette are required.
Ready to find your perfect Keune color? Shop both lines in our store.
