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Paul Mitchell Platinum Blonde Shampoo 300ml / 10.14 fl.oz

Paul Mitchell
In stock
Illuminate your blonde, gray, or white hair with the Brightening Platinum Shampoo, a harmonious blend of mild surfactants and platinum pigments designed to cleanse and nourish both color-treated...

Illuminate your blonde, gray, or white hair with the Brightening Platinum Shampoo, a harmonious blend of mild surfactants and platinum pigments designed to cleanse and nourish both color-treated and natural hair. This specialized formula not only brightens whites and grays but also neutralizes warmth in ultra-pale blondes. Elevate your hair care routine with a shampoo that enhances the beauty of your unique hair color.

Features & Benefits:

  1. Brightens:

    • Cool Violet Pigments: Gently brighten and enhance blonde, gray, or white hair while neutralizing yellow tones for a vibrant and revitalized appearance.
  2. Hydrates and Adds Shine:

    • Conditioning Agents and Extracts: A powerful combination that provides ample moisture, intensifying shine, and promoting a lustrous, healthy look.
  3. Gently Cleanses:

    • Mild Surfactants: Extremely mild cleansing agents cleanse the hair while retaining essential moisture, ensuring softness and manageability.


  1. Surfactants:

    • Sodium Myreth Sulfate: An extremely mild cleansing agent that contributes to a gentle yet effective cleaning process.
    • Cocamide MEA: A mild cleansing agent that supports the overall cleansing function.
    • Cocamidopropyl Betaine: Acts as a foam booster, enhancing the shampoo's lathering properties.
  2. Moisture and Shine Blend:

    • Glycerin: Derived from vegetable oil, it serves as an emollient and humectant, locking in moisture for both hair and skin.
    • Activated Botanical Moisture Blend: A combination of special ingredients and awapuhi that helps balance moisture levels, preventing dryness.
    • Activated Botanical Shine Blend: A unique blend of algae, aloe, jojoba, and rosemary that enhances the shine of the hair.
  3. Emollient and Moisturizing Agent:

    • Guar Hydroxypropyltrimonium Chloride: Derived from Guar seeds, this emollient acts as a moisturizing agent, delivering enhanced wet and dry feel without build-up.

Usage Instructions:

  1. Wet hair.
  2. Lather and allow the shampoo to remain on the hair for 1-5 minutes.
  3. Rinse thoroughly to reveal brighter, revitalized hair.

Elevate your hair care routine with this Brightening Platinum Shampoo, and let your radiant hair color shine through.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.)..

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item..


We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations..

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound..

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Paul Mitchell Platinum Blonde Shampoo 300ml / 10.14 fl.oz
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