Alfaparf Color Wear Demi-Permanent - Vegan Formula - 60ml / 2 fl oz
Alfaparf Milano Color Wear is a next-generation vegan demi-permanent color system designed to deliver exceptional performance with maximum respect for the hair. Powered by a renewed patented technology, this gentle formula opens the door to endless salon services and customizable color results—offering brilliant shine, rich tonal depth, and visibly healthier hair with every application.
Now available in over 40 intermixable shades and developed with Oxid’O, Color Wear achieves impressive results: true-to-tone color, 100% gray coverage, increased longevity, superior combability, and enhanced hair integrity. Its clean, modern formula is completely free from ammonia, MEA, PPD, alcohol, and silicones, making it ideal for clients seeking high-performance color with a more delicate approach.
At the core of the formula is Arginine, a 100% naturally derived amino acid that mirrors the hair’s own protein structure—allowing it to function as an innovative alkalinizing agent without the harshness of traditional alternatives. The blend is enriched with semi-fermented botanical oils, including Camellia Seed, Sweet Almond, Argan, Green Tea, and Sunflower Oils. This nourishing cocktail provides antioxidant protection, softness, conditioning, and remarkable anti-frizz benefits.
The unique gel-cream texture ensures a smooth, controlled application that does not drip, distributes evenly, and rinses out effortlessly. Thanks to its patented emulsifying complex, Color Wear delivers uniform, luminous results while preserving the hair’s suppleness, shine, and long-lasting vibrancy.
Key Benefits:
Vegan Formula & Clean Ingredients
• 100% free of animal-derived materials
• Nourished with semi-fermented natural oils for softness, antioxidant protection, and frizz control
• Powered by patented Arginine technology—derived from plant sugars and structurally similar to natural hair proteins
Innovative Gel-Cream Performance
• Non-drip, easy-to-apply texture
• Patented emulsifying complex ensures even color distribution
• Effortless rinse-out and exceptionally smooth results
Free-From Color System
• No Ammonia
• No MEA
• No PPD
• No Alcohol
• No Silicones
Maximum Color Performance
• Deposits and tones up to 3 levels
• Achieves 100% gray coverage
• Harmonizes tonally with Evolution of the Color shades
• Maintains up to 92% color intensity after 12 shampoos**
• Provides 149% more shine compared to the original formula***
Eco-Conscious Packaging
• Carton made from 90% recycled paper
• Tubes produced from recycled aluminum
• Reduced carbon footprint and minimized environmental impact
• QR code replaces printed instructions to reduce waste
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.)..
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item..
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations..
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound..
